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Google Analytics 4 notes/limitations

 

As announced by Google: On July 1, 2023, standard Universal Analytics properties stopped processing new data, and as of July 1, 2024 all UA data has been deleted and is no longer accessible.

 

  • Universal Analytics is no longer accessible as of July 2024

  • As of December 1st, 2022, GA4 API data has announced some attribution metrics and dimensions are no longer compatible, for more information, please visit the GA4 API guide

  • Due to a restriction in Google's API, Advertising metrics are only available with dimensioned widgets: List, Multi-list, Stacked-column, and Pie chart. 

  • Please keep in mind that creating a new GA4 property will not migrate your old GAU  properties, and no historical data is available.

  • DashThis does not currently support the direct visualization of GA4 conversion paths, funnels, user path exploration, or user flow diagrams. As a workaround, you can take a screenshot of the desired GA4 visualization and insert it into a Comment Box within your dashboard.

  • A good thing to keep in mind when creating GA4 widgets is quotas. What are they? Well to explain this in the least technical way possible: Google installed quota limits to control the system from crashing if ever too much data is being pulled in at the same time. This rule applies to everyone with a website plugged into GA4 and unfortunately, there's no cheating - we just need to be patient. So, when you see a widget in DashThis displaying the message ‘’quota reached’’, this is a good example of Google saying, ‘’hey you are fetching too much data right now, we need to wait a bit'’ - but on the bright side, DashThis will tell you exactly when to come back and check your data results 😊

    If you want to know more about this, check out Google developer page on Limits and Quotas on API Requests.

    Screenshot 2023-01-23 at 4.02.50 PM

 

Should you need any assistance with Google Analytics 4, please reach out to our Support Team 🤘