Facebook Insights metrics and dimensions
Important:
- Posts with attachments will be filtered out of the results which may cause some discrepancies.
| Metric name | Description | Calculations (if applicable) | Available in Facebook UI |
| Angry | Total post angry" or "anger" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | yes | |
| Average Comments Per Post |
The average number of comments for your page posts. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Average Likes Per Post |
The average post "like" reactions of your page posts. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Average Reach Per Post |
The average number of people who saw any of your page posts. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Average Shares Per Post |
The average number of shares for your page posts. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Followers |
The total number of followers you have for your profile/Page. |
yes | |
| Haha |
Total post "haha" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.
|
yes | |
| Likes |
Total post like reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
yes | |
| Loves |
Total post love reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
yes | |
| New Followers |
The number of new people who have followed your Page. Please note that this metric will only show data for actions that occurred during your selected time period. |
no | |
| Page Auto-Played 30sec. Views |
The number of 30-second video views that were auto-played on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Auto-Played Video Views |
The number of video views that were auto-played on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Clicked-to-Play 30sec. Views |
The number of 30-second video views that were clicked to play on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Clicked-to-Play Video Views |
The number of video views that were clicked to play on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Engagement | The total engagement on your Page. Please note that this metric will only show data for the selected time period. | no | |
| Page Engagement Rate |
The engagement rate for your Page. Please note that this metric will only show data for the selected time period. |
Page Post Engagement / Page Views | no |
| Page Organic 30sec. Views |
The number of 30-second organic video views on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Organic Video Views (3-second views) |
The number of organic 3-second video views on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Paid 30sec. Views |
The number of 30-second paid video views on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Paid Reach |
The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. |
no | |
| Page Paid Video Views |
The number of paid video views on your Page. Please note that this metric will only show data for the selected time period. |
no | |
| Page Views |
The number of times your content was played or displayed. Content includes reels, posts, stories, and ads. |
yes | |
| Page Organic Views |
The number of organic views for your Page. This does not include results from ads. |
yes | |
| Page Paid Views |
The number of views attributed to your ads for your page. This does not include organic results. |
yes | |
| Page Posts Paid Reach |
The number of Accounts Center accounts that saw any posts from your Page at least once, attributed to your ads. |
no | |
| Page Posts Reach |
The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more. |
no | |
| Page Posts Viral Impressions |
The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
no | |
| Page Posts Viral Reach |
The number of people who had any of your Page's posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
no | |
| Page Reach |
The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. |
no | |
| Page Total 30sec. Video Views | The total number of 30-second video views on your Page. Please note that this metric will only show data for the selected time period. | no | |
| Page Unique Video 30sec. Views | The number of unique users who watched 30 seconds of video on your Page. Please note that this metric will only show data for the selected time period. |
no |
|
| Page Unique Video Views (3-second views) |
The number of unique users who watched video on your Page for at leats 3 seconds. Please note that this metric will only show data for the selected time period. |
no | |
| Unfollows |
The number of times accounts unfollowed you in the selected time period. |
yes | |
| Page Video Views (3-second views) |
The number of 3-second video views on your Page. Please note that this metric will only show data for the selected time period. |
yes | |
| Page Profile Views |
The number of times a Page's profile has been viewed by logged in and logged out people. Please note that this metric will only show data for the selected time period. |
no | |
| Page Viral Reach |
This metric counts reach from the organic or paid distribution of your Facebook Page and Page content when they were shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. |
no | |
| Post Auto-Played 30sec. Video Views |
Number of times your video started automatically playing and people viewed it for 30 seconds or to the end, whichever came first. Please note that this metric will only show data for videos published during your selected time period.
|
no | |
| Post Auto-Played Video Views |
Number of times your video started automatically playing and people viewed it for more than 3 seconds. Please note that this metric will only show data for videos published during your selected time period. |
no | |
| Post Clicked-to-Play 30sec. Video Views |
Number of times people clicked to play your video and viewed it for 30 seconds or to the end, whichever came first. Please note that this metric will only show data for videos published during your selected time period. |
no | |
| Post Clicked-to-Play Video Views |
Number of times people clicked to play your video and viewed it more than 3 seconds. Please note that this metric will only show data for videos published during your selected time period. |
no | |
| Post Clicks |
The number of times people clicked on anywhere in your post. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Post Comments |
The number of comments and replies on your content, including ads. Content can include formats such as posts, stories, reels, and more.Please note that this metric will only show data for messages sent during your selected time period. |
yes | |
| Post Engagement |
The number of reactions, comments, shares and clicks on your post. |
no | |
| Post Engagement Rate |
The number of people who engaged with your post divided by the number of people who saw your post. Please note that this metric will only show data for posts published during your selected time period. |
Post Engagement / Post Impression Unique | no |
| Post Views |
The number of times your post was displayed. This metric only shows data for posts published during the selected period. |
yes | |
| Post Interaction Rate |
The number of interactions with your post divided by the number of people who saw your post. Interactions include post likes/reactions, comments, and shares. (Saves are not included due to API limitations). Please note that this metric will only show data for posts published during your selected time period.
|
no | |
| Post Interactions |
The number of post likes/reactions, comments, and shares. (Saves are not included due to API limitations). |
yes | |
| Post Likes |
The total number of likes for your Page posts. Please note that this metric will only show data for posts published during your selected time period. |
yes | |
| Post Organic 30sec. Video Views |
Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, without a paid promotion. Please note that this metric will only show data for videos published during your selected time period. |
no | |
| Post Organic Views |
The number of organic views for your posts. This does not include results from ads. Please note that this metric will only show data for posts published during your selected time period. |
yes | |
| Post Organic Reach |
The total number of people who saw your Page posts in their Newsfeed or Ticker or on your Page's Timeline. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Post Organic Video Views (3-second views) |
The number of times your video was organically viewed for 3 seconds or more. Please note that this metric will only show data for videos published during your selected time period. |
yes | |
| Post Paid 30sec. Video Views |
Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion. Please note that this metric will only show data for videos published during your selected time period. |
no | |
| Post Paid Views |
The number of views attributed to your ads for your posts. This does not include results from ads. Please note that this metric will only show data for posts published during your selected time period.
|
yes | |
| Post Paid Reach |
The total number of people who saw your Page posts in an Ad or Sponsored Story. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Post Paid Video Views (3-second views) |
The number of times your video was viewed via paid impression for 3 seconds or more. Please note that this metric will only show data for videos published during your selected time period. |
yes | |
| Post Reach |
The number of people who saw your Page post. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Post Shares |
The number of shares for your post. Please note that this metric will only show data for posts published during your selected time period. |
yes | |
| Post Storytellers |
The number of unique people who created a story about your Page post ('People Talking About This'). Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Post Total 30sec. Video Views |
Total number of times page's videos have been viewed for more than 30 seconds. Please note that this metric will only show data for videos published during your selected time period. |
no | |
| Post Unique 30sec. Video Views |
Total number of times page's videos have been viewed for more than 30 seconds by unique users. Please note that this metric will only show data for videos published during your selected time period. |
no | |
| Post Unique Video Views (3-second views) |
The number of unique users who viewed your video for 3-second at least once. Please note that this metric will only show data for videos published during your selected time period.
|
no | |
| Post Video Views (3-second views) |
The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. Please note that this metric will only show data for videos published during your selected time period. |
yes | |
| Post Viral Impressions |
The number of times your Page content was on screen with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. This metric only shows data for posts published during the selected period. |
no | |
| Post Viral Reach |
The number of people who saw your page post in a story from a friend. Please note that this metric will only show data for posts published during your selected time period. |
no | |
| Posts Count |
The total number of posts published by your Page during the period. Please note that this metric will only show data for posts published during your selected time period. |
yes | |
| Sad | Total post "sad" or "sorry" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period."" | yes | |
| Total Actions on Page | The number of clicks on your Page's contact info and call-to-action button. Please note that this metric will only show data for actions that occurred during your selected time period. | no | |
| Reactions | The number of reactions on your content, including ads. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. Content can include formats such as posts, reels, and more. | yes | |
| Total Social Impact | The total number of reactions on all posts, plus all the shares and all the page likes for the period. | no | |
| Wow | Total post "wow" reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | yes |
| Dimension Name | Description |
| City | The top cities where your viewers live. These values are estimated. |
| Country | The top countries where your viewers live. These values are estimated. |
| Post | The content of the Post. |
| Post with Image | The content and clickable image linked to the Post. |
| Reaction Type | The reaction types, i.e. Angry, Haha, Likes, Loves, Sad and Wow. This dimension is only available with the metric Total Reactions. |
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What's next:
How to compare my Facebook Insights results in DashThis
How to see the results for organic vs promoted Facebook Posts?
How to connect with Facebook Insights
Facebook Insights notes/limitations