Important:
- Posts with attachments will be filtered out of the results which may cause some discrepancies.
| Metric name | Description | Calculations (if applicable) |
| Total Social Impact | The total number of reactions on all posts, plus all the shares and all the page like for the period. | |
| Cumulative Total Page Reach |
The number of people (unique users) who had any content from your Page or about your Page enters their screen over the course of this dashboard’s period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. Data is collected daily and cumulated over the period, so if a unique user had content from your Page enter their screen multiple times over the course of the period, they will be counted multiple times. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Facebook page likes |
The number of likes on your Facebook Page. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Followers |
The number of people who have followed your Page. When people like your Page, they also automatically “follow” you. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| New Fans (New Page Likes) |
The number of new people who have liked your Page. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Engagement |
The number of times people clicked on any of your content. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Engagement Rate |
The number of people who engaged with your Page is divided by the number of people who saw any of your content. This includes organic and paid. *Please note that this metric will only show data for actions that occurred during your selected time period. |
Page Post Engagement / Page Views |
| Page Impressions |
The total number of impressions seen of any content associated with your Page. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Paid Impressions |
The number of impressions of a Sponsored Story or Ad pointing to your Page. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Paid Reach |
The number of people who saw a sponsored story or Ad about your Page. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Positive Feedback |
The number of times people took a positive action (liked, commented, shared, rsvp, answered a question, or claimed an offer). *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Unlikes |
The number of people who unliked your Page. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Views |
The number of times a Page’s profile has been viewed by logged-in and logged-out people. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Viral Impressions |
The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page’s Timeline, liking, commenting on, or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Viral Reach |
The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page’s Timeline, liking, commenting on, or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Subscribers Gained |
The number of new people who have liked your Page. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Total Actions on Page |
The number of clicks on your Page’s contact info and call-to-action button. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Daily Total Page Reach | The number of people (unique users) who had any content from your Page or about your Page enter their screen over the last daily period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. | |
| Weekly Total Page Reach | The number of people (unique users) who had any content from your Page or about your Page enter their screen over the last weekly period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. | |
| 28 Days Total Page Reach | The number of people (unique users) who had any content from your Page or about your Page enter their screen over the last 28 days. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. | |
| Page Auto-Played 30sec. Views | The total number of times a page’s autoplay videos have been viewed to the end or viewed for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period. | |
| Page Auto-Played Video Views |
The total number of times a page’s autoplay videos have been viewed for more than 3 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Clicked-to-Play 30sec. Views |
The total number of times a page’s videos have been viewed to the end or viewed after the user clicks on play for more than 30 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Clicked-to-Play Video Views |
The total number of times a page’s videos have been viewed after the user clicks on play for more than 3 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Organic 30sec. Views |
The total number of times a page’s videos have been viewed to the end or viewed for more than 30 seconds by organic reach. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Organic Video Views |
The total number of times a page’s videos have been viewed for more than 3 seconds by organic reach. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Paid 30sec. Views |
The total number of times a page’s promoted videos have been viewed to the end, or for more than 30 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Paid Video Views |
The total number of times a page’s promoted videos have been viewed for more than 3 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Total 30sec. Video Views |
The total number of times a page’s videos have been viewed for more than 30 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Unique Video 30sec. Views |
The total number of times a page’s videos have been played for unique people to the end, or viewed for more than 30 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Unique Video Views |
The total number of times a page’s videos have been played for unique people for more than 3 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Page Video Views |
The total number of times a page’s videos have been viewed for more than 3 seconds. *Please note that this metric will only show data for actions that occurred during your selected time period. |
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| Post Comments |
The number of comments on your post. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Clicks |
The number of times people clicked on anywhere in your post without generating a story. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Engagement | The number of reactions, comments, shares and clicks on your post. | |
| Post Engagement Rate |
The number of people who engaged with your post is divided by the number of people who saw your post. *Please note that this metric will only show data for posts published during your selected time period. |
Post Engagement / Post Impression Unique |
| Post Impressions |
The number of impressions for your Page post. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Likes |
The number of people who liked your post. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Organic Impressions |
The number of impressions of your post in Newsfeed, Ticker, or on your Page’s Timeline. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Organic Reach |
The total number of people who saw your Page posts in their Newsfeed or Ticker or on your Page's Timeline. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Paid Impressions |
The number of impressions for your Page post in an Ad or Sponsored Story. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Paid Reach |
The number of people who saw your Page post in an Ad or Sponsored Story. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Reach |
The number of people who saw your Page post. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Reach (Fans Only) |
Post reach by people who like your page. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Shares |
The number of shares for your post. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Viral Impressions |
The number of impressions of your Page post in a story generated by a friend. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Viral Reach |
The number of people who saw your page post in a story from a friend. *Please note that this metric will only show data for posts published during your selected time period. |
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| Post Auto-Played 30sec. Video Views |
The number of times your video started automatically playing and people viewed it for 30 seconds or to the end, whichever came first. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Auto-Played Video Views |
The number of times your video started automatically playing and people viewed it for more than 3 seconds. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post-Clicked-to-Play 30sec. Video Views |
The number of times people clicked to play your video and viewed it for 30 seconds or to the end, whichever came first. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Clicked-to-Play Video Views |
The number of times people clicked to play your video and viewed it for more than 3 seconds. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Organic 30sec. Video Views |
The number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, without a paid promotion. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Organic Video Views |
The number of times your video was organically viewed for 3 seconds or more. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Paid 30sec. Video Views |
The number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Paid Video Views |
The number of times your video was viewed via paid impression for 3 seconds or more. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Total 30sec. Video Views |
The total number of times a page’s videos have been viewed for more than 30 seconds. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post-Unique 30sec. Video Views |
The total number of times a page’s videos have been viewed for more than 30 seconds by unique users. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post-Unique Video Views |
The number of unique users who viewed your video at least once. *Please note that this metric will only show data for videos published during your selected time period. |
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| Post Video Views |
The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. *Please note that this metric will only show data for videos published during your selected time period. |
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| Average Comments Per Post |
The average number of comments for your page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Average Likes Per Post |
The average post “like” reactions to your page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Average Reach Per Post |
The average number of people who saw any of your page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Average Shares Per Post |
The average number of shares for your page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Comments Count |
The total number of comments for your Page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Message Share Count |
The total number of shares for your Page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Count |
The total number of posts published by your Page during the period. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Engaged Users |
The total number of people who clicked anywhere in your posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Impressions |
The number of impressions that came from all of your posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Likes |
The total number of people who liked your Page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Organic Impressions |
The number of impressions of your posts in News Feed or Ticker or on your Page. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Organic Reach |
The total number of people who saw your Page posts in their Newsfeed or Ticker or on your Page’s Timeline. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Paid Impressions |
The number of impressions of your Page posts in an Ad or Sponsored Story. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Paid Reach |
The total number of people who saw your Page posts in an Ad or Sponsored Story. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Reach |
The total number of people who saw any of your Page posts. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Viral Impressions |
The number of times users saw your posts via stories published by their friends. *Please note that this metric will only show data for posts published during your selected time period. |
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| Posts Viral Reach |
The total number of people who saw your Page posts in a story from a friend. *Please note that this metric will only show data for posts published during your selected time period. |
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| Angry | Total post “angry” or “anger” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | |
| Haha | Total post “haha” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | |
| Likes | Total post “like” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | |
| Loves | Total post “love” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | |
| Sad | Total post “sad” or “sorry” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | |
| Wow | Total post “wow” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. | |
| Total Reactions | Total post reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period. |
| Dimension Name | Description |
| City | The user's city. Please be aware that not all users have their city information available. |
| Country | The user's country. |
| Feedback Type | |
| Language | The user's language. |
| Post | The name of the post. |
| Post with Image | The post and image itself. |
| Profile tab (available with pageviews metric) | Which tab the user is on (for example, home, about, etc.) |
| Reaction Type | The user's reaction type on your post (this includes, likes, loves, haha, angry, sad, and wow) |
| Story Type | Type of story used on Facebook (this may include page likes, posts by a page, etc) |
If you would like to request more metrics and dimensions, please reach out to our Support Team.
What's next:
How to compare my Facebook Insights results in DashThis
How to see the results for organic vs promoted Facebook Posts?
Facebook Insights notes/limitations