Facebook Insights metrics and dimensions

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Posts with attachments will be filtered out of the results which may cause some discrepancies.

Metric name	Description	Calculations (if applicable)
Check-ins	The number of times people checked into a place. Please note that this metric will only show data for check-ins that occurred during your selected time period.
Mobile Check-ins	The number of times people checked into a place using mobile phones. Please note that this metric will only show data for check-ins that occurred during your selected time period.
Unique Check-ins	The number of people who checked into a place. Please note that this metric will only show data for check-ins that occurred during your selected time period.
Unique Mobile Check-ins	The number of people who checked into a place using mobile phones. Please note that this metric will only show data for check-ins that occurred during your selected time period.
Consumptions Per 1000 Impressions	The total number of Page or Post consumptions divided by 1000 Impressions.	Page or Post / 1000 impressions
Total Social Impact	The total number of reactions on all posts, plus all the shares and all the page like for the period.
Action Button Clicks	The total number of clicks on the Page CTA button by people who are logged in to Facebook. Please note that this metric will only show data for actions that occurred during your selected time period.
Cumulative Total Page Reach	The number of people (unique users) who had any content from your Page or about your Page enters their screen over the course of this dashboard’s period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. Data is collected daily and cumulated over the period, so if a unique user had content from your Page enter their screen multiple times over the course of the period, they will be counted multiple times. Please note that this metric will only show data for actions that occurred during your selected time period.
Facebook page likes	The number of likes on your Facebook Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Followers	The number of people who have followed your Page. When people like your Page, they also automatically “follow” you. Please note that this metric will only show data for actions that occurred during your selected time period.
New Fans (New Page Likes)	The number of new people who have liked your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Engaged Users	The number of people who engaged with your Page. Engagement includes any click. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Engagement	The number of times people clicked on any of your content. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Engagement Rate	The number of people who engaged with your Page is divided by the number of people who saw any of your content. Please note that this metric will only show data for actions that occurred during your selected time period. This includes organic and paid.	Page engaged users / Page views
Page Impressions	The total number of impressions seen of any content associated with your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Negative Feedback	The number of times people took a negative action (e.g., un-liked or hid a post). Please note that this metric will only show data for actions that occurred during your selected time period.
Page Organic Impressions	The number of times your posts were seen in your News Feed or Ticker or on visits to your Page. These impressions can be from Fans or non-Fans. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Organic Reach	The number of people who visited your Page, or saw your Page or one of its posts in your News Feed or Ticker. These impressions can be from Fans or non-Fans. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Paid Impressions	The number of impressions of a Sponsored Story or Ad pointing to your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Paid Reach	The number of people who saw a sponsored story or Ad about your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Positive Feedback	The number of times people took a positive action (liked, commented, shared, rsvp, answered a question, or claimed an offer). Please note that this metric will only show data for actions that occurred during your selected time period.
Page Stories (deprecated)	The number of stories created about your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Unlikes	The number of people who unliked your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Views	The number of times a Page’s profile has been viewed by logged-in and logged-out people. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Viral Impressions	The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page’s Timeline, liking, commenting on, or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Viral Reach	The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page’s Timeline, liking, commenting on, or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place. Please note that this metric will only show data for actions that occurred during your selected time period.
Subscribers Gained	The number of new people who have liked your Page. Please note that this metric will only show data for actions that occurred during your selected time period.
Total Actions on Page	The number of clicks on your Page’s contact info and call-to-action button. Please note that this metric will only show data for actions that occurred during your selected time period.
Daily Total Page Reach	The number of people (unique users) who had any content from your Page or about your Page enter their screen over the last daily period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more.
Weekly Total Page Reach	The number of people (unique users) who had any content from your Page or about your Page enter their screen over the last weekly period. This includes posts, check-ins, ads, social information from people who interact with your Page, and more.
28 Days Total Page Reach	The number of people (unique users) who had any content from your Page or about your Page enter their screen over the last 28 days. This includes posts, check-ins, ads, social information from people who interact with your Page, and more.
Page Auto-Played 30sec. Views	The total number of times a page’s autoplay videos have been viewed to the end or viewed for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Auto-Played Video Views	The total number of times a page’s autoplay videos have been viewed for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Clicked-to-Play 30sec. Views	The total number of times a page’s videos have been viewed to the end or viewed after the user clicks on play for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Clicked-to-Play Video Views	The total number of times a page’s videos have been viewed after the user clicks on play for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Organic 30sec. Views	The total number of times a page’s videos have been viewed to the end or viewed for more than 30 seconds by organic reach. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Organic Video Views	The total number of times a page’s videos have been viewed for more than 3 seconds by organic reach. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Paid 30sec. Views	The total number of times a page’s promoted videos have been viewed to the end, or for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Paid Video Views	The total number of times a page’s promoted videos have been viewed for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Total 30sec. Video Views	The total number of times a page’s videos have been viewed for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Unique Video 30sec. Views	The total number of times a page’s videos have been played for unique people to the end, or viewed for more than 30 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Unique Video Views	The total number of times a page’s videos have been played for unique people for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Page Video Views	The total number of times a page’s videos have been viewed for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.
Message Comment Count	The number of comments on your post. Please note that this metric will only show data for posts published during your selected time period.
Post Clicks	The number of times people clicked on anywhere in your post without generating a story. Please note that this metric will only show data for posts published during your selected time period.
Post Engaged Users	The number of people who clicked anywhere in your post. Please note that this metric will only show data for posts published during your selected time period.
Post Engaged Users (Fans Only)	The number of people who have liked your page and engaged with your post. Please note that this metric will only show data for posts published during your selected time period.
Post Engagement Rate	The number of people who engaged with your post is divided by the number of people who saw your post. Please note that this metric will only show data for posts published during your selected time period.	Post engaged users / Post reach
Post Impressions	The number of impressions for your Page post. Please note that this metric will only show data for posts published during your selected time period.
Post Likes	The number of people who liked your post. Please note that this metric will only show data for posts published during your selected time period.
Post Negative Feedback	The number of times people took a negative action in your post (Hide this story, report as spam, or unlike a page). Please note that this metric will only show data for posts published during your selected time period.
Post Organic Impressions	The number of impressions of your post in Newsfeed, Ticker, or on your Page’s Timeline. Please note that this metric will only show data for posts published during your selected time period.
Post-Organic Reach	The number of people who saw your post in their Newsfeed or Ticker or on your Page’s Timeline. Please note that this metric will only show data for posts published during your selected time period.
Post Paid Impressions	The number of impressions for your Page post in an Ad or Sponsored Story. Please note that this metric will only show data for posts published during your selected time period.
Post Paid Reach	The number of people who saw your Page post in an Ad or Sponsored Story. Please note that this metric will only show data for posts published during your selected time period.
Post Reach	The number of people who saw your Page post. Please note that this metric will only show data for posts published during your selected time period.
Post Reach (Fans Only)	Post reach by people who like your page. Please note that this metric will only show data for posts published during your selected time period.
Post Shares	The number of shares for your post. Please note that this metric will only show data for posts published during your selected time period.
Post Stories	The number of stories generated about your Page post. Please note that this metric will only show data for posts published during your selected time period.
Post Storytellers	The number of unique people who created a story about your Page post (‘People Talking About This’). Please note that this metric will only show data for posts published during your selected time period.
Post Viral Impressions	The number of impressions of your Page post in a story generated by a friend. Please note that this metric will only show data for posts published during your selected time period.
Post Viral Reach	The number of people who saw your page post in a story from a friend. Please note that this metric will only show data for posts published during your selected time period.
Post Auto-Played 30sec. Video Views	The number of times your video started automatically playing and people viewed it for 30 seconds or to the end, whichever came first. Please note that this metric will only show data for videos published during your selected time period.
Post Auto-Played Video Views	The number of times your video started automatically playing and people viewed it for more than 3 seconds. Please note that this metric will only show data for videos published during your selected time period.
Post-Clicked-to-Play 30sec. Video Views	The number of times people clicked to play your video and viewed it for 30 seconds or to the end, whichever came first. Please note that this metric will only show data for videos published during your selected time period.
Post Clicked-to-Play Video Views	The number of times people clicked to play your video and viewed it for more than 3 seconds. Please note that this metric will only show data for videos published during your selected time period.
Post Organic 30sec. Video Views	The number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, without a paid promotion. Please note that this metric will only show data for videos published during your selected time period.
Post Organic Video Views	The number of times your video was organically viewed for 3 seconds or more. Please note that this metric will only show data for videos published during your selected time period.
Post Paid 30sec. Video Views	The number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion. Please note that this metric will only show data for videos published during your selected time period.
Post Paid Video Views	The number of times your video was viewed via paid impression for 3 seconds or more. Please note that this metric will only show data for videos published during your selected time period.
Post Total 30sec. Video Views	The total number of times a page’s videos have been viewed for more than 30 seconds. Please note that this metric will only show data for videos published during your selected time period.
Post-Unique 30sec. Video Views	The total number of times a page’s videos have been viewed for more than 30 seconds by unique users. Please note that this metric will only show data for videos published during your selected time period.
Post-Unique Video Views	The number of unique users who viewed your video at least once. Please note that this metric will only show data for videos published during your selected time period.
Post Video Views	The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. Please note that this metric will only show data for videos published during your selected time period.
Average Comments Per Post	The average number of comments for your page posts. Please note that this metric will only show data for posts published during your selected time period.
Average Likes Per Post	The average post “like” reactions to your page posts. Please note that this metric will only show data for posts published during your selected time period.
Average Reach Per Post	The average number of people who saw any of your page posts. Please note that this metric will only show data for posts published during your selected time period.
Average Shares Per Post	The average number of shares for your page posts. Please note that this metric will only show data for posts published during your selected time period.
Comments Count	The total number of comments for your Page posts. Please note that this metric will only show data for posts published during your selected time period.
Message Share Count	The total number of shares for your Page posts. Please note that this metric will only show data for posts published during your selected time period.
Posts Count	The total number of posts published by your Page during the period. Please note that this metric will only show data for posts published during your selected time period.
Posts Engaged Users	The total number of people who clicked anywhere in your posts. Please note that this metric will only show data for posts published during your selected time period.
Posts Impressions	The number of impressions that came from all of your posts. Please note that this metric will only show data for posts published during your selected time period.
Posts Likes	The total number of people who liked your Page posts. Please note that this metric will only show data for posts published during your selected time period.
Posts Organic Impressions	The number of impressions of your posts in News Feed or Ticker or on your Page. Please note that this metric will only show data for posts published during your selected time period.
Posts Organic Reach	The total number of people who saw your Page posts in their Newsfeed or Ticker or on your Page’s Timeline. Please note that this metric will only show data for posts published during your selected time period.
Posts Paid Impressions	The number of impressions of your Page posts in an Ad or Sponsored Story. Please note that this metric will only show data for posts published during your selected time period.
Posts Paid Reach	The total number of people who saw your Page posts in an Ad or Sponsored Story. Please note that this metric will only show data for posts published during your selected time period.
Posts Reach	The total number of people who saw any of your Page posts. Please note that this metric will only show data for posts published during your selected time period.
Posts Viral Impressions	The number of times users saw your posts via stories published by their friends. Please note that this metric will only show data for posts published during your selected time period.
Posts Viral Reach	The total number of people who saw your Page posts in a story from a friend. Please note that this metric will only show data for posts published during your selected time period.
Angry	Total post “angry” or “anger” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.
Haha	Total post “haha” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.
Likes	Total post “like” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.
Loves	Total post “love” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.
Sad	Total post “sad” or “sorry” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.
Wow	Total post “wow” reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.
Total Reactions	Total post reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.

Dimension Name	Description
Age	The users' age
Age Gender	The user's age and gender
City	The user's city
Country	The user's country
Device Type (deprecated)	The user's device type
External Referrer (deprecated)	An external website that generated clicks to your Facebook business page. This can be from your own website, google.com, or any website other than Facebook.
Feedback Type
Gender	The user's gender
Language	The user's language
Likes Sources (deprecated)	The different places where people like your page (for example, Source: timeline Description: People who liked your Page from the Likes section of their own Timeline or someone else’s.)
Post	The name of the post
Post with Image	The post and image itself.
Profile tab (available with pageviews metric)	Which tab the user is on (for example, home, about, etc.)
Reaction Type	The user's reaction type on your post (this includes, likes, loves, haha, angry, sad, and wow)
Story Type	Type of story used on Facebook (this may include page likes, posts by a page, etc)

If you would like to request more metrics and dimensions, please reach out to our Support Team.

What's next:

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Facebook Insights notes/limitations