Facebook Insights: Metrics and Dimensions Deprecation
This article highlights the updates Facebook/Meta has made to their Insights API, including measures to enhance user privacy and data anonymization. We're here to guide you through these changes and their impact on DashThis.
We are actively working to provide alternative metrics and dimensions to help you achieve similar objectives while minimizing the impact on your reporting. This article will be updated regularly as new developments emerge, so feel free to revisit it anytime.
For those interested in learning more about these changes directly from Facebook, we encourage you to read their official blog post here.
June 30, 2026
- As of June 30, 2026, these metrics are no longer available through the Facebook Insights API. A banner will be displayed in the widget, and any data after June 30, 2026 will show as 0 going forward.
Page Posts Viral Reach Page Unique Video Views (3-second views)
Page Viral Impressions Page Viral Reach Post Unique Video Views (3-second views) Post Viral Impressions Post Viral Reach
September 16th, 2024
- As of September 16th, 2024, these dimensions are no longer available through Facebook Insights' API:
| Age |
| Gender |
| Age Gender |
| Language |
| Page Views |
- As of September 16th, 2024, these metrics are no longer available through Facebook Insights' API:
Page Organic Reach Page Impressions (Organic) Page Negative Feedback Post Negative Feedback "Check-Ins" related metrics
Cumulative Page Reach
March 14, 2024
- As of March 14, 2024, the following combinations are no longer available through Facebook Insights' API:
| Page Stories | Story Type |
| Facebook Page Likes | Age Gender |
| New Fans (New Page Likes) | Likes Sources |
| Page Unlikes | Likes Sources |
| Check-ins | Age Gender |
| Check-ins | Country |
| Check-ins | Language |
| Page Positive Feedback | Feedback Type |
| Page Views | Age Gender |
| Page Views | Device Type |
| Page Views | External Referer |
Keeping You Updated
We sincerely apologize for any inconvenience these changes may cause. While these decisions are beyond our control, we remain dedicated to supporting you by providing the tools and resources you need to adapt your reporting dashboards to these updates.
We’ll keep this page updated promptly whenever Meta announces similar changes in the future.