DoubleClick Search is a tool used to efficiently manage your search marketing campaigns, and with great search marketing campaigns come great reports.
1 – Connect your account
It’s very easy to connect your DoubleClick Search account to DashThis. It requires only 2 quick steps.
- In the Integration Manager, choose DoubleClick Search and click on Add.
- You’re then redirected to DoubleClick Search. Sign in as usual and allow DashThis to access your DCS data (don’t worry – we only use it to generate your dashboards!).
As a sign of success, your account now appears under the section Integrations in use in DashThis!
You’re all set and done to create dashboards now!
2 – KPIs, metrics, and dimensions
We created the following standard KPIs available from the Preset Widgets drop down menu:
- Average Position
- Impressions
- Cost
- Cost Per Click (CPC)
- Clicks
- Cost Per Click (CPM)
- Click-Through-Rate (CTR)
- Top Campaigns (Clicks)
The available metrics and dimensions are:
Metrics
- Ad Clicks
- Ad Cost
- Ad Impressions
- Average Ad Position
- Click-Through-Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Thousand Impressions (CPM)
Dimension
- Campaign
Our support team is always there for you if you have any questions!
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