How to create a dashboard using DoubleClick Search API?

DoubleClick Search is a tool used to efficiently manage your search marketing campaigns, and with great search marketing campaigns come great reports.

1 – Connect your account

 

It’s very easy to connect your DoubleClick Search account to DashThis. It requires only 2 quick steps.

  1. In the Integration Manager, choose DoubleClick Search and click on Add.

    Integration Manager

  2. You’re then redirected to DoubleClick Search. Sign in as usual and allow DashThis to access your DCS data (don’t worry – we only use it to generate your dashboards!).

    As a sign of success, your account now appears under the section Integrations in use in DashThis!
    You’re all set and done to create dashboards now!

 

2 – KPIs, metrics, and dimensions

 

We created the following standard KPIs available from the Preset Widgets drop down menu:

  • Average Position
  • Impressions
  • Cost
  • Cost Per Click (CPC)
  • Clicks
  • Cost Per Click (CPM)
  • Click-Through-Rate (CTR)
  • Top Campaigns (Clicks)

 

The available metrics and dimensions are:

Metrics

  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Average Ad Position
  • Click-Through-Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)

Dimension

  • Campaign

 

Our support team is always there for you if you have any questions!

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