Brightcove metrics and dimensions

 

Metric Name Description
Abandon Rate* The percentage of users that abandoned a video.
Impression Count* The number of times a video was loaded and ready for interaction.
Play rate The percentage of videos that were loaded that were actually played (video views/video impressions).
Play rate reversed* The overall percentage of rewinds you had on a video.
Video Views The number of times a video started playing, recorded when the stream is started (does not include rewind or replay); it is not a measure of individual viewers; for videos with pre-roll ads, a view is not recorded until the video starts to play.

 

Important: Metric names with a * will need to be reviewed as Brightcove updates its platform and list of metrics along the way.

 

Dimension Name Description
% in/out domain* The percentage of in and outs from a domain.
Date* The date of the video.
Display Domain The display domain is the domain the viewer was on when they watched a video.
Lifecycle (on published date)* The lifecycle of your video from the date is published.
Video Title The title of the video.

 

Important: Dimension names with a * will need to be reviewed as Brightcove updates its platform and list of dimensions along the way.

 

If you would like to request more metrics and dimensions, please reach out to our Support Team.