--- title: How to add an agency markup to cost KPIs? description: Many digital marketing agencies are doing a lot of Paid Search Marketing and they are billing their clients based on a percentage applied to the cost of the campaigns they manage for them. This is where the markup feature comes in handy! --- [Skip to content](https://help.dashthis.com/add-your-agency-markup-to-adwords-bing-cost#main-content) [More support](https://help.dashthis.com/kb-tickets/new?hsLang=en) ![dashthislogo](https://help.dashthis.com/hs-fs/hubfs/logo_dashthis_blue.png?width=150&height=44&name=logo_dashthis_blue.png) Open main navigation Close main navigation - [More support](https://help.dashthis.com/kb-tickets/new) - [Back to DashThis](https://dashthis.com/) [Back to DashThis](https://dashthis.com/) How can we help you today? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.dashthis.com/?hsLang=en) 2. [Widgets](https://help.dashthis.com/widgets?hsLang=en) 3. [Widget Options](https://help.dashthis.com/widgets?hsLang=en#widget-options) # How to add an agency markup to cost KPIs? ## Many digital marketing agencies are doing a lot of Paid Search Marketing and they are billing their clients based on a percentage applied to the cost of the campaigns they manage for them. This is where the markup feature comes in handy! #### ![adwords-bing-add-markup-on-cost](https://blob.dashthis.com/support/2015/02/Image-096.png)   If this is you, there are chances that you want to reflect this percentage in your dashboards so that your clients can see the actual cost of their digital strategy. This can be done by using the **markup option** in your widgets. ### Here is how you can do this: 1\. Make sure that your widget **contains a Cost metric** (ex. Google Ads “Cost”, Meta Ads “Amount Spent”, etc.). Otherwise, you won’t be able to access this option. 2\. While being in your dashboard, hover the widget you want to apply the markup on, click on “Edit widget”, and go in the **“Markup Options” section**. [![Markup options section](https://blob.dashthis.com/support/2015/02/Markup-options-section-1024x492.png)](https://blob.dashthis.com/support/2015/02/Markup-options-section.png) 3\. In this section, you will be able to **write a certain number and choose its format**, either percentage or absolute value. [![Markup options](https://blob.dashthis.com/support/2016/07/Markup-options-539x1024.png)](https://blob.dashthis.com/support/2016/07/Markup-options.png) 4\. Once satisfied, just click on the “Save” button and you’re done!   Markup applies to the whole widget. If your widget shows several KPIs, they all carry the same markup. You cannot set one percentage on one KPI and a different one on another in the same widget. To apply different markups, put the KPIs in separate widgets. Your markup stays on the widget when you edit it. Changing the KPIs in a widget keeps the markup you set, so you do not need to enter it again. For some integrations, we previously added **Preset Widgets with a markup already applied**, in order to allow you to create your widgets faster. Google Analytics 4: - Cost per Click + 15% markup - Cost per Lead + 15% markup - Cost + 15% markup Google Ads: - Average CPC + 15% markup - Cost + 15% markup - Cost per Conversion + 15% markup Microsoft Advertising (formerly Bing Ads): - Cost per Click + 15% markup - Cost per Conversion + 15% markup - Cost + 15% markup   The Markup option is **not available** when using CSV or Google Sheets as a data source. 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