If this is you, there are chances that you want to reflect this percentage in your dashboards so that your clients can see the actual cost of their digital strategy. This can be done by using the markup option in your widgets.
Here is how you can do this:
1. Make sure that your widget contains a Cost metric (ex. Google Ads “Cost”, Meta Ads “Amount Spent”, etc.). Otherwise, you won’t be able to access this option.
2. While being in your dashboard, hover the widget you want to apply the markup on, click on “Edit widget”, and go in the “Markup Options” section.
3. In this section, you will be able to write a certain number and choose its format, either percentage or absolute value.
4. Once satisfied, just click on the “Save” button and you’re done!
Markup applies to the whole widget. If your widget shows several KPIs, they all carry the same markup. You cannot set one percentage on one KPI and a different one on another in the same widget. To apply different markups, put the KPIs in separate widgets.
Your markup stays on the widget when you edit it. Changing the KPIs in a widget keeps the markup you set, so you do not need to enter it again.
For some integrations, we previously added Preset Widgets with a markup already applied, in order to allow you to create your widgets faster.
Google Analytics 4:
- Cost per Click + 15% markup
- Cost per Lead + 15% markup
- Cost + 15% markup
Google Ads:
- Average CPC + 15% markup
- Cost + 15% markup
- Cost per Conversion + 15% markup
Bing Ads (Microsoft Advertising):
- Cost per Click + 15% markup
- Cost per Conversion + 15% markup
- Cost + 15% markup
The Markup option is not available when using CSV or Google Sheets as a data source. This feature is only supported with native integrations.
