In this article, you will find a list of specific categories that contain popular metrics from UA and which ones you can use in GA4.
Important:
- Some metrics did not follow from Universal to GA4
- Some metrics are not yet available in Google's API. We are actively monitoring new additions to the API and once they become available, we will look into adding them to DashThis
- Some metrics do not have an exact match however, for many of them we found a similar metric to help feed your dashboards
Access our complete list of comparative metrics and dimensions HERE.
| UA metric in DashThis | Replacement GA4 metric in DashThis | Notes |
| Clicks | Advertiser Ads clicks | |
| Cost | Advertiser Ads cost | |
| Cost per Transaction | Cost per conversion | |
| CPC | Advertiser Ads cost per click | |
| CPM | Advertiser Ads Impression | The exact match does not exist but we recommend this metric to feed your dashboards |
| CTR | CTR | |
| Impressions | Advertiser Ads impressions | |
| Margin | Margin | |
| ROAS (in $) | Return on ad spend $ | |
| Screen Views | Views | |
| Time on Screen | Average ga_session_id | |
| Average Quantity | Item purchase quantity | |
| Avg. Order Value | Average purchase revenue | The exact match does not exist but we recommend this metric to feed your dashboards |
| Cart-to-Detail Rate | Cart-to-view rate | |
| Ecommerce Conversion Rate | Purchaser conversion | The exact match does not exist but we recommend this metric to feed your dashboards |
| Items Per Transaction | Transactions per purchaser | |
| Per Session Goal Value | User conversion rate | The exact match does not exist but we recommend this metric to feed your dashboards - Metric will be added to DashThis in the spring of 2023 |
| Product Adds To Cart | Add-to-carts | |
| Product Checkouts | Checkouts | |
| Product Detail Views | Item list views & Item promotion views | |
| Product Revenue | Item Revenue | |
| Quantity | Item quantity | |
| Revenue | Total Revenue | |
| Shipping | Shipping Amount | |
| Tax | Tax Amount | |
| Total Per Session Value | Average purchase revenue per user | The exact match does not exist but we recommend this metric to feed your dashboards |
| Transactions | Transactions | |
| Unique Purchases | Items purchased | The exact match does not exist but we recommend this metric to feed your dashboards |
| Avg. Value | Event value | |
| Event Value | Event value | |
| Total Events | Event count | |
| Unique Events | Events per session | |
| Goal 1 to 20 Completions | Depends on your GA4 events | Goal metrics will depend on how you set up your events in GA4 |
| Goal 1 to 20 Cost Per Conversion | Depends on your GA4 events | Goal metrics will depend on how you set up your events in GA4 |
| Goal 1 to 20 Starts | Depends on your GA4 events | Goal metrics will depend on how you set up your events in GA4 |
| Goal 1 to 20 Value | Depends on your GA4 events | Goal metrics will depend on how you set up your events in GA4 |
| items Per Transaction | Depends on your GA4 events | Goal metrics will depend on how you set up your events in GA4 |
| Total Goal Completions | Conversions | |
| Total Goal Conversion Rate | Session conversion rate | |
| Total Goal Starts | Conversion count for session_start | |
| Total Goal Value | Total revenue | The exact match does not exist but we recommend this metric to feed your dashboards |
| Total Value | Total revenue | |
| Top Converting Goals | N/A | Not available in GA4 and no replacement suggestion is possible |
| Sessions with Search | depends on your GA4 event | |
| Total Unique Searches | depends on your GA4 event | |
| Assisted Conversion Value | N/A | GA4 metric not available in Google's API |
| Assisted Conversions | N/A | GA4 metric not available in Google's API |
| First Interaction Conversion Value | N/A | GA4 metric not available in Google's API |
| First Interaction Conversions | N/A | GA4 metric not available in Google's API |
| Impression Assisted Conversion Value | N/A | GA4 metric not available in Google's API |
| Impression Assisted Conversions | N/A | GA4 metric not available in Google's API |
| Last Interaction Conversion Value | N/A | GA4 metric not available in Google's API |
| Last Interaction Conversions | N/A | GA4 metric not available in Google's API |
| Total Conversions | Conversions | |
| % Exit | Exit Rate | Not available with Google's API - only found in GA4 explorer |
| Average Time On Page | Average Session Duration | |
| Avg. Page Load Time (ms) | N/A | Not available in GA4 and no replacement suggestion is possible |
| Avg. Page Load Time (sec) | N/A | Not available in GA4 and no replacement suggestion is possible |
| Entrances | Entrances | GA4 metric not available in Google's API |
| Entrances / Pageviews | N/A | GA4 metric not available in Google's API |
| Exits | Exits | GA4 metric not available in Google's API |
| Pages / Session | Views per session | |
| Pageviews | Views | |
| Unique Pageviews | Views | The exact match does not exist but we recommend this metric to feed your dashboards |
| % New Sessions | N/A | Not available in GA4 and no replacement suggestion is possible |
| Avg. Session Duration | Average Engagement time per session | |
| Bounce Rate | Bounce rate | |
| Bounces | N/A | Not available in GA4 and no replacement suggestion is possible |
| New Users | New users | |
| Number of Sessions per User | Sessions per user | |
| Session Duration | User engagement duration | |
| Sessions | Sessions | |
| Users | Active users |